About Saira
Saira Khan
Saira Khan is a British television personality, entrepreneur, content creator and founder of SAIRA, an independent skincare brand built around a simple philosophy: put care back into skincare.
First becoming a household name as the runner-up on the first series of BBC’s The Apprentice in 2005, Saira has gone on to build a career spanning television, broadcasting, business, social media and entrepreneurship.
With more than two decades of experience in the media, Saira has become known for her honest, outspoken and relatable approach to conversations around women, confidence, beauty, business, wellbeing and ageing.
Today, she brings that same directness to her highly engaged social media community, where she creates content around the things that matter to her – from beauty and skincare to health, wellbeing, lifestyle and women’s issues.
From The Apprentice to entrepreneur
Television was never going to be the end of the story
Saira Khan first rose to prominence in 2005 when she appeared on the first ever UK series of The Apprentice. She reached the final and became the show’s runner-up, establishing herself as a recognisable new face in British television.
Saira used her media profile as a springboard into a broad career across television, presenting, journalism, broadcasting and business.
Over the years she has appeared on and presented a wide range of programmes, including The Apprentice, Loose Women, The Martin Lewis Money Show, Dancing on Ice, Celebrity Big Brother and Celebrity SAS: Who Dares Wins, among others.
Her television career has given her something particularly valuable: the ability to communicate with people. Whether discussing business, money, motherhood, beauty, confidence, culture or women’s issues, Saira has built her reputation by being willing to have honest conversations – often about subjects other people might avoid.
A voice for women
Accepting the whole person
A consistent theme throughout Saira’s career has been her willingness to talk honestly about women’s lives. From her television work to her social media content and skincare business, she challenges the idea that women should become smaller, quieter or less visible as they get older.
She believes confidence comes from accepting the whole person – not constantly trying to correct individual parts. That philosophy is particularly important as women navigate changing bodies, ageing, motherhood, careers, relationships and identity.
Saira’s approach is honest, sometimes challenging and always rooted in real life.
Saira today
A media entrepreneur
Today, Saira’s career brings together three distinct but connected worlds that give her a unique position.
Media
Her longstanding career as a television personality and broadcaster.
Digital
Her highly engaged social media community and work as a content creator and brand collaborator.
Entrepreneurship
Her work as founder of SAIRA skincare and her continued development of businesses and ideas around women, beauty, wellbeing and confidence.
Career highlights
A career built on communication
Television
- Runner-up on the first series of The Apprentice in 2005
- Television presenter and broadcaster
- Regular panellist on Loose Women
- The Martin Lewis Money Show
- Dancing on Ice
- Celebrity Big Brother
- Celebrity SAS: Who Dares Wins
- Numerous other television and media appearances
Entrepreneur­ship
- Founder of SAIRA skincare
- Developed an independent skincare business inspired by traditional oil rituals and modern skin science
- Built SAIRA around a skin-first, care-led philosophy
Content creation
- Successful social media content creator
- Highly engaged online community
- Content spanning beauty, skincare, lifestyle, wellbeing, women’s issues and confidence
- Brand collaborations with Invisalign, Altrient, Green Chef and VOY Menopause
What is Saira known for?
A recognisable name across media and business
- Being runner-up on the first series of The Apprentice
- Her career as a television personality and broadcaster
- Her work on Loose Women
- Television appearances across entertainment, lifestyle and factual programming
- Her entrepreneurial career
- Founding SAIRA skincare
- Building an engaged social media community
- Her work as a content creator
- Brand partnerships with leading lifestyle, beauty, health and wellbeing brands
- Speaking openly about women, confidence, ageing, beauty and wellbeing
- Challenging traditional attitudes towards ageing and beauty
FAQs
Frequently asked questions
Who is Saira Khan?
Saira Khan is a British television personality, entrepreneur, content creator and founder of SAIRA skincare. She first became widely known after reaching the final of the first UK series of The Apprentice in 2005.
What is Saira Khan famous for?
Saira Khan is best known for her television career, including The Apprentice and Loose Women, as well as her work as an entrepreneur, content creator and founder of SAIRA skincare.
Was Saira Khan on The Apprentice?
Yes. Saira appeared on the first UK series of The Apprentice in 2005 and reached the final, finishing as runner-up.
Was Saira Khan on Loose Women?
Yes. Saira Khan was a regular panellist on ITV’s Loose Women.
What does Saira Khan do now?
Saira Khan continues to work across television, media, social media and entrepreneurship. She is also the founder of SAIRA skincare and works as a content creator and brand collaborator.
Is Saira Khan a content creator?
Yes. Saira has built a highly engaged social media community and creates content across beauty, skincare, lifestyle, wellbeing, women’s issues, confidence and entrepreneurship.
What brands has Saira Khan worked with?
Saira has collaborated with brands including Invisalign, Altrient, Green Chef and VOY Menopause. She selects partnerships based on their relevance to her audience and alignment with her values.
What is SAIRA skincare?
SAIRA is an independent skincare brand founded by Saira Khan. The brand focuses on a slower, skin-led approach to skincare, combining traditional oil rituals with modern skincare knowledge.
Why did Saira Khan create SAIRA?
Saira created SAIRA following her own experiences with dry skin and her inspiration from the traditional oil rituals she grew up seeing her mother use.
What is the philosophy behind SAIRA?
SAIRA is based on the idea that skincare should be about caring for and supporting the skin rather than constantly trying to correct or fix it.
Does Saira Khan work with brands?
Yes. Saira works with selected brands on content and campaigns that align with her values and are relevant to her highly engaged social media community.
What topics does Saira Khan talk about?
Saira talks about skincare, beauty, ageing, confidence, women’s wellbeing, lifestyle, health, entrepreneurship, television and her experiences as a woman navigating life in the public eye.
Work with Saira
For television, presenting, speaking engagements, brand partnerships and media opportunities.